Social Media and the Legal Profession

Posted by: drosenfeld on April 18, 2014

Networking among colleagues and other professionals in the legal field has been increasingly moving to sites such as Facebook, Twitter, and LinkedIn over the past decade. As a result, firms have been making a push to increase their presence in the social sphere to reach potential clients and demonstrate their abilities.

These platforms have a lot to offer in terms of getting marketing exposure for both job searchers and individuals looking for representation. Making the best use of these services, however, requires knowing how they’re best suited for you or your organization.

Like any online promotion, it’s important to know how to properly utilize each of the outlets to serve your interests while addressing the needs of those you make contact with. With that in mind, here are some ways to use these sites as opportunities to boost your online profile.

Facebook

Facebook currently has over 800 million active users worldwide, making it chief among social networking sites. This number, along with the roughly 25 million businesses that have already established themselves on the site, gives users access to the largest population of potential clients and contacts online.

The challenge with Facebook has been building an audience that enables an organization or individual to share their message. While targeted advertising is available, not everyone who uses the site has the capital to build up their profile, leaving it best utilized as a tool people link to from sites sharing that information outside of Facebook. That’s where the other social platforms come in.

Twitter

Twitter boasts nearly 241 million active users and serves as the quintessential hub of marketing in social media outlets. Outside of being a social platform, it has been called a microblogging site, allowing users to share 140-character messages to followers of their profile. Building up the number of followers tends to be easier than on other social media outlets through the use of hashtags, highlighting keywords users search on the site.

Here is an example:

Using Twitter as a tool for engaging other users in the social sphere can create and maintain connections relating solely to your purpose. Not only can you build relationships with potential clients, partners, and others in the legal profession, you are able to see what questions others have in your area of expertise.

LinkedIn

With over 250 million members globally, LinkedIn has overtaken Twitter as the second-leading social platform on the web. The site, however, is geared more towards professional networking, enabling users to maintain a list of colleagues and connections more likely to be current existing relationships.

The downside of LinkedIn is its weaker social utilization outside of being a placeholder for your educational and professional accomplishments. Yet, this does bode well for job seekers who can use the site to link up with potential employers, or businesses recruiting potential candidates for a position. As such, LinkedIn serves as an online marketing tool centered on individual resumes and company profiles, connecting people and businesses around the world.

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